Avant Garde
Name: Lance Pettiford
My Title(s) Are/Were: Art Director and Creative Director
I Work(ed) at These Magazines: ysb, BET Weekend, Washingtonian, JCK
My Magazine Career: Continues!
Magazine I Miss: Avant Garde
I Miss It Because: I came across a publication designed by Herb Lubalin when I was in school. Years later, after becoming a creative director, I found all the volumes at a used bookstore called Gallagher’s in NYC, which I still have to this day. Genius work.
